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Most RA patients are still in the dark about ORENCIA despite years on the market. Nearly all have never heard of dual seropositivity. We...

Who better to explain the need for a canine flu vaccine than an actual dog? Well, a puppet dog. Named Mutt Damon. And performed by Peter...

Marketing canine pharmaceuticals has the exact same challenge as marketing human ones. Veterinary clients always want to show dogs just...

And you can lead horse owners to do just about anything. Get them vaccinated for instance. This was a really cool space to work in. Now I...

Everybody loves animals. It's undeniable. Cute critters sell all sorts of things. From insurance to batteries to soda pop. It's a staple...

Augmented reality is a fun way to drive booth traffic and make customers embrace branding. The animated light-beam encircled each guest...

Humor in pharmaceutical advertising is a tough sell. But if every TV commercial nowadays is doing it, why can't we? This was in the era...

Taking something symbolic from one setting and placing it where it doesn't belong is a fun trick. Jacks up the stopping power and can be...

With congresses essentially shut down, an alternative venue was available through 3-D immersive programming environments For ORENCIA, we...

For our 2nd generation video in the "Ropes" campaign, we needed to show that active symptoms are not the biggest threat. It's the...