Portfolio

They say an apple a day keeps the doctor away, but we used this metaphor to open doctor's eyes and capture their attention to the...

This B2B ad for a leading lab services supplier helped them relaunch and modernize their reputation. The established equity of the logo...

Creative strategy and brand guidelines are my bread and butter. Whether you call it a Core Brand Idea or a Brand Essence, a Growth...

As the Global agency for the launch of the Prevenar 13 vaccine, creative wasn't the issue. Consistent messaging and execution was key....

Lovenox was a blockbuster blood-thinner with a reputation without compare. Biosimilars were making headway and the Fresh Look campaign...

Unfortunately cultural differences don't prevent Alzheimer's disease, but they may prevent people or their loved one's from seeking help....

United Therapeutics has done everything and anything to turn the treprostinil molecule into a full portfolio of impactful PAH agents....

Don't just call it segmentation, but ya know, everybody does anyway. Our HCP customer profiling was designed to determine which ORENCIA...

Just like segmentation on the HCP side, knowing your consumer audience can also pay dividends. Knowing each patients' information-seeking...

People hiring for agencies nowadays have somehow come to think of oncology as a specialty. It's now a coveted niche or a place to hide...