Going Virtual during COVID

With congresses essentially shut down, an alternative venue was available through 3-D immersive programming environments

For ORENCIA, we developed an enlightening museum experience complete with a disease-ed hallway, a main brand hall, and an auditorium for a live rep interaction.

The centerpiece of the main hall was the branded campaign. It was bright and illuminating. Everything else started dimmed and gradually became brighter the more that participants explored and learned. The default tour started in the disease-ed hallway and worked it's way to this big reveal. Afterwards Virtual Attendees could select data sets that interested them as represented by separate galleries. Ultimately, they would work their way to the Access kiosk and could elect at any time to sign up for a live rep detail in the Auditorium. This high-value action was driven by pop-up violators at random intervals. Meanwhile, our drivers could enable attendees to self identify as one of our behavioral segments: Habitually Entrenched, Leaners, or Progressive Prescribers. Then they would get customized tours fit to their beliefs and barriers. See the map page within the visual slideshow for more about these guided user experiences (UX). See this strategy page to learn more about our Customer Profiling plan and segmented messaging.

This virtual booth is the intellectual property of Calcium USA and Bristol-Myers Squibb.