Seeing is Believing–In Yourself

Using emotion to demonstrate the importance of eyesight for children in their developmental years really hit the mark for Bausch & Lomb.

Written 2 ways from 2 perspectives... The bold all-caps = the ophthalmologist and the target of the ad. The long-form text = the little girl as end user dramatizing the emotional need.

This double-speak idea was the clients favorite among 4 strong ideas. We also showed ways to carry through that emotion into brochures and other case studies for both patients and eye doctors. Each campaign option centered around a sponsored awareness program to help reach kids and their parents not only through eye doctors, but also school nurses.

The childhood poetry idea was meant as a kickstarter and kids would submit their own.

"I used to hate my eyesight. I could barely see at all. I couldn't see at night. I couldn't see halfway down the hall. Now that I've seen Dr. Albright, now I can see it all."—anonymous little girl

The reverse side of each bookmark would feature facts about myopia to aid in driving kids to get their vision checked.

Other ideas were a little more focused on connecting with the kids themselves, using illustration and borrowed interest.

This campaign was the intellectual property of Ted Thomas Associates and Bausch & Lomb, Inc.