A truly prehistoric idea

Yes, I lived through the dawning of the internet age. I know that makes me a dinosaur. This metaphor made our competition one too.

Even in my "Pharma" career, I've had the good fortune to be put on every account that isn't straight up pharmaceuticals. This was industry B2B for a tech provider trying to help medical offices adapt to the evolving computer-based model..

Calling the old way of doing things a dinosaur is sorta bold. But just showing one would be lame. So look closer at his skin and the meteor. That's where the metaphor really come to life.

This campaign was the intellectual property of Ted Thomas Associates licensed to MedUnite.