Cardiology can be cool.

Oncology is all everyone is looking for nowadays, but if you haven't worked in cardiology, you are missing out.

I've worked in just about every therapeutic space there is, but I seem to keep coming back to cardiology. From ACE inhibitors (Univasc), to betablockers (Brevibloc), to emergency-use agents (Cardene), to pulmonary hypertension (Orenitram, Tyvaso, and Remodulin; plus pre-launch disease education for sotatercept), it's been a common theme. I even did a heart failure product for dogs (Vetmedin). The Diovan idea was for a pitch that we lost to my future employers, but it's still cool. Figured I'd share. See the links to other posts to see the heart of the work.

1) Temporary tattoo demonstrates Brevibloc's fast onset and short half-life

2) Wedding chapel was a humorous alt. approach that made client laugh

3) Chaos to calm was a more serious demonstration of the drug's efficacy

4) Buzzer beater really focused in on the fast onset

5) Speak up was meant to anthropomorphize the heart itself while copy used alliteration for memorability

6) Here, here, and here was a great way to demonstrate the urgency of the situation and the fact that the elevated blood pressure leads to high intracranial pressure, and general stress for the doctor's involved.

The Brevibloc and Cardene IV campaigns were the intellectual property of the Vox Medica and Baxter Pharmeceuticals. The Diovan concept was the intellectual property of the Hal Lewis Group.