Aetna: Access Anywhere

Introducing PHR Personal Health Records and making insurance seem like its actually on your side.

Once upon a time, having access to your medical history was unheard of. When insurance providers started providing consumers with information it was a race to get there first. What is now expected was differentiating through customer support and convenience at the time. Aetna wanted to make a whole campaign about this new feature and raise awareness through their biggest employers, such as Home Depot. We got to do a lot of great thinking and ultimately, this "There with you" idea not only won the business, but actually ran.

This campaign was the intellectual property of Vox Medica and Aetna.